Indoor brand zone concept for Heineken UAE activation, developed and visualized by our team

Info

Heineken Originals 
Reimagining key venues across UAE through Heineken's premium lens. Full venue takeover package: from outdoor signage to interior brand elements. Custom design system balanced global identity with local luxury standards. Each location transformed into a distinctive Heineken space while maintaining its original character.

Champions League Campaign 
Football passion meets UAE nightlife. Complete branding system for venues hosting Champions League matches. Created immersive fan zones capturing authentic stadium atmosphere. Design package covered everything from retail displays to premium sports bars, bringing European football culture to UAE streets.

F1 Racing Experience 
Developed distinct branded zones at the racetrack, each with its own identity within Heineken's global racing theme. Premium lounge aesthetics combined with racing heritage. Full asset package from large-format installations to exclusive VIP areas. Design system adapted for both daytime races and evening events.

Services

Art Direction

Asset Design

Client

Tiger

Year

2024

Region

UAE


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projects

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