Brand playbook for Birra Moretti’s Dubai expansion. A premium guideline system capturing the warm, timeless spirit of the Italian beer ritual and translating it into a modern Middle Eastern context. The playbook covers spatial branding, on-trade activations, visual identity, and tone of experience — from signature colorways and material palettes to modular assets for events, bars, and retail.

Designed as a practical, scalable toolkit, it aligns all partners around one cohesive narrative: la convivialità italiana. Clear directives for photography, merchandising, signage, and experiential zones ensure consistency across every touchpoint. A full creative package that elevates Birra Moretti’s presence in Dubai through authentic atmosphere, premium simplicity, and unmistakable brand charm.